Marketing Essentials
Entrepreneurship introduces students to the risks and rewards of business ownership and a foundation in economic concepts. Students are guided through the elements and creation of a business plan, using a step-by-step narrative for selecting an idea for a business, social and ethical responsibilities, start-up options for the new business, operating the business, and expanding and exiting the business. In addition the text also reflects current business concepts such as trade agreements and trade barriers, the promotional mix, and insurance practices.
Course prepares students for the ESBv2 Certification, a course and district expectation.